The event, tending to clean up the city of Cotonou, involved several artists, staff of various media enterprises as well as some public authorities such as the Mayor of Cotonou, Mr. Isidore GNONLONFOUN and the Ministry of Environment’s Cabinet Director, Mrs. Jeanne Josette ACACHA AKOHA who invites to more responsibility: "It is an initiative that allows us to show people that we must pay attention now to our actions, we must gradually ban the use of plastic bags to support the efforts of the government to clean up our living environment".

As so aptly stated by the Acting General Manager of BAIC, Mr. Didier AYIBATIN, "BAIC Bank from its position has become the bank of all Beninese. We care about our civic responsibility, so we wanted to take part in this important activity. The population welfare is a common responsibility".